Domain Name Valuation
Investing in domain names comes with a lot of inefficiencies and ‘guesstimations’ when it comes to asking for/offering a fair price during a domain name transaction.
In my research, there has been a number of domain name valuation/appraisal tools which have come to the domain name industry. A few popular tools known amongst domain investors are:
As there are many domain appraisal tools available online, I will not try to be exhaustive in this blog. A list of other domain valuation tools and a corresponding short description of the methodologies employed by these tools can be found here: solvid.co.uk
Lack of Domain Name Valuation Standard
I am starkly aware that there has been much talk that the methods used by these tools are questionable. The accuracy, validity and applicability of some of the prices attached to domain names have been known to be very low.
There is certainly a need for agreement within the domaining community as to a method/ algorithm to determine the value of a domain name.
What is clear is that history cannot lie. The history of domain sales speak to the value of the domain product. This cannot be disputed. A history of domain name sales can be found at the following sites:
It is also agreed upon that the most valuable domain names are those with the .com extension. It is my personal opinion that other TLDs (.net .org .co) are not worth the investment especially for those who are just starting out as a rookie domain investor. This has been re-iterated by one of the greatest domain investing minds; Rick Schwartz (The Domain King)
I would encourage every domainer to follow Rick Schwartz on his twitter page as there are huge gems that are released on his blog on a daily basis.
Best Domain Appraisal Method
In my time as a domain investor, I have found a fairly reliable method of estimating the price of domain names. Bear in mind that the industry is volatile and there is no hard and fast way of pinning a price to a domain. The price is impacted by a number of factors that cannot be taken into control. That being said, it is not an exact science.
In my own words, the essence of the method is summarized as the amount of money you would spend on an ad budget for this exact match keyword for a one (1) year period. Since google is the most popular search engine and many users utilize google ads as a tool to promote their sites and products. Google is qualified to provide the details of the funds a merchant would spend to get ad clicks on a particular keyword. I believe this is an extremely accurate estimation of the value of the keyword or in our case domain names. It has to be stressed that the domain name must be the exact match.
I have prepared a script that will take the variables involved in this method and feed the results of the valuations in real time. There would be no need to do hand calculation. Go here to get domain value prediction calculation