The Rosener Equation
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To Your Google Ads Account
Scroll Down for Calculation Results
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On the top right hand side of the tool bar, select Tools & Settings
Then Under Tools & Settings, select Planning from the drop down menu
Under Planning, select Keyword Planner
Select Get Search Volume and Forecasts
Enter the Exact-Match domain name (keyword) you wish to enquire about without the www. and the .com. We will use google as an example. (This is a popularly searched term)
Make note of the AVG CPC & CTR
Select Historical Metrics and make note of the Average Monthly Searches (ensure your domain is the exact-match with what is presented by google)
The Rosener Equation would evaluate google as a keyword at USD 11,642,400.00 (assuming a payback period of one (1) year)
Go ahead and try a keyword of your own and enter the results in the form below.
