The Rosener Equation

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To Your Google Ads Account                                           

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If you do not have an account, you select START NOW and create an account 

 

On the top right hand side of the tool bar, select Tools & Settings

 

Then Under Tools & Settings, select Planning from the drop down menu

 

Under Planning, select Keyword Planner

Select Get Search Volume and Forecasts

Enter the Exact-Match domain name (keyword) you wish to enquire about without the www. and the .com. We will use google as an example. (This is a popularly searched term)

Make note of the AVG CPC & CTR 

Select Historical Metrics and make note of the Average Monthly Searches (ensure your domain is the exact-match with what is presented by google)

 

The Rosener Equation would evaluate google as a keyword at USD 11,642,400.00 (assuming a payback period of one (1) year)

 

Go ahead and try a keyword of your own and enter the results in the form below.

 

 

 

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